Illustration After Mad Men: Steadman & Pettibon

Even though illustration began its decline as an advertising mode during the Mad Men years, it carried on and even thrived in the 70s and 80s as a niche art form. Two prominent examples are found in the works of Ralph Steadman (above) and Raymond Pettibon (below), whose drawings illuminated dark fringes of the American Dream. They are not the descendents of Norman Rockwell. Steadman's work was associated with Hunter  S. Thompson, and it fixed in our minds what "fear and loathing" actually looked like. Their shared style was called "gonzo." Pettibon's was associated with his brother's hardcore punk band Black Flag. The black and white style was quite influential, in punk and beyond. Pettibon is now known as a blue chip fine artist, not merely a punk illustrator.