Cheap Trick: A Logo Is Born

It's easily one of the greatest and most distinctive logos in rock. Young people might not even realize what they are seeing is typewriter type. This article tells the story of how it came to be and how it was almost nixed. Design is funny that way. Cheap Trick are my Rockford, Illinois, home boys. The first time I saw them live was in a bar in Beloit, Wisconsin. It must have been 1976 or something like that. They were just starting to take off and the place was jammed; we stood shoulder to shoulder. Rick Nielsen came out in a full length fur coat, which signaled that they were ready for the arenas. Why not watch them do "Surrender" at Budokan?


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